- How could you’ve been more successful in designing for your target audience and for the goals of the client?
My colour could of been a bit more unified ie the logo vs background and perhaps the header could stand out a bit more to differentiate hierarchy better. The font needed a bit of tweaking as well and the site should be responsive.
- What’s your greatest design challenge? (for example, is it color? or typography, or something else? ) What is your biggest technical challenge?
I guess the biggest technical challenge for me is making the code do what i want quickly, second would be to spend more time on design comps and last would be dealing with issues with embedding font.
- If you had an opportunity to continue working on this design, what changes would you make? Be specific and talk about why you’d make the changes. If the changes are possible to make without “starting over,” make the changes and post to the class server in a new folder named “revised_midterm.”
I would if i had more time add a banner to the top to make it stand out better, The blue of the logo would be closer in colour to the blue in the background. The photos would be taken by me and be of much higher quality, and i would change my typography a bit to keep more with a general school than a art school vibe.
- What did you learn about your own design work from critiquing other students’ midterm projects?
I learnt that the viewer usually likes things which work outside the box and yet visually and practically relevant. Sticking to standard design just isn’t good enough anymore in a world of countless sites. I should of spent a bit longer on my design comps but the sacrifice was for spending a lot of time on bootstrap (which i got pretty far but then it backfired on me). Some students work was really great and inspiring.