Bad:
Suhi Roku
http://www.sushiroku.com/sushiroku/
Pita Panny
Good:
Il Cielo
Red 0
Richard Erdursun 04/01/2012
Communication Brief
http://www.museumofbadart.org/
The big Picture:
To draw interest in the general public, and attract them to come visit both the site and museum, and tell their friends how great their experience was. We are also trying to attract potential patrons and donors.
Project summary:
We are going to be taking down the site reorganizing everything, changing the design and presentation to create a easier, more direct website to represent the museum and attract a larger audience. Currently the website is presented compositionally badly, the text is to small, the home page does not get to the point, its difficult to navigate through and most importantly doesn’t attract a viewer at all.
Business objectives/goals:
The aim of the Museum is to play as the cultural representative of the surrounding vicinity in the arts. It wants to share the past and educate others about the historical importance involved and related to the present. As well as bringing awareness. As with everything it is still a business and must run on money. To do this we rely deeply on attracting patrons and donors to keep the museum a float and to constantly expand and improve. As a cultural institution we also may rely on money from the local cultural council. To do this a high level of professionalism is required at all times in both the appearance of the employees, the museum and the website. This means there needs to be a exact and precise yet understandable way for people to get to and find information about the institution.
Preferred date for launch by client:
Preferably the launch date would be as soon as possible but lets say a month to give or take for unforeseen changes.
Target audience:
The target audience will be of all ages,sexes and backgrounds which means both in school and the employed. The income level of are general visitor or potential person of interest would be anyone who can afford a $10-$15 price tag.
The skill level in terms of internet users will be vast so the site should be simple and work on both old and new browsers as wells as hand held computers to desktops and laptops
The audience wants to know when the museum is open, where it is, what exhibitions are showing, are their events, memberships , costs, the collection, special education based things, store and information.
Perception strategy:
Current perception:
confused, disorganized, inconsistent
Desired audience perception:
attracted, intrigued, excited
Strategy:
We shall be changing everything, both the navigation, the presentation, the design, reorganizing and resizing all of the information.
Message Strategy:
We want the target audience to know we have one of the best collections in the world and are worth taking the time to visit and will leave guaranteed content, filled with interesting new ideas jolted by the past and the way the works are presented.
The new site is going to convey this by being simple, to the point easy to navigate through and legible in a manner which is visually encapsulating.
Competitive Advantages:
The key competitive advantages we have is that we have one of the best collections and therefore must exploit this fact! Secondly a lot of museums who also have great collections have already done a lot of the homework for us in terms of design ideas, this means we can pick and mix ideas from various sites to give ours an added boost above the competition
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Communication Brief and Page redesign
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